John Doe´s Art LLC is the life work of John and he is very proud of it. He has an art studio in Manhattan, but his business is barely breaking even, due to his low volume and expensive rent. This is despite him not having taken a salary since moving the studio out of his home. An acquaintance of his, who is also very interested in art, has shown interest in buying into his business. This is exactly what John would need, not only for his business to survive, but also for his dream to continue.
He brings in a business valuator, but when the business valuators starts asking questions about his financials, he gets defensive, trying to deflect the conversation back to his amazing paintings and the prime location. Once the valuation is done, and gets sent to John, he claims that the business valuator didn’t appreciate the amount of work that he puts into his art, nor that the business valuator understood art. Therefore, he says that he is unhappy with the valuation, as it wasn’t the same number that he had wanted. He refuses to pay the invoice, until he gets the number that he believes that he deserves for his 25 years of experience of creating paintings. The business valuator complies only to get it over with, and get paid.