About us

About us

Nielsen Valution Group is a small and specialized boutique firm. We do not have a customer service department, nor any newsletters. Christoffer Nielsen is personally involved in the day to day operations. He has origin from Texas and Sweden.

We claim that the old concept of generalization vs specialization still applies, and that you as a client receive the most competence when choosing a specialist over a generalist. We are not general business consultants, and we offer nothing but business valuation services.

Solicitations of online valuations that lack the basic ingredients of a business valuation are creating an unfortunate reputation for the industry. If the business valuator doesn’t spend the effort to meet you, answer your questions, inspect the assets and hold an interview, then it qualifies as an online valuation. We spend the effort where it matters to you, and valuation consulting is always included.

A lack of effort spent on the client, is sometimes overcompensated for, by delivering an unnecessary long valuation document, full of general information that isn’t specific for you. Information that is only general, and not specific for you, has no value for you.

Regardless of your situation and circumstances, we are dedicated to help you succeed and you always get to meet us in person. We believe in personal service, the whole aspect of personal service, and nothing but personal service.

Nielsen Valuation New York LLC
Employer Identification Number: 30-1254435
Phone: +1 929-445-2879

Los Angeles Business Valuation LLC
Employer Identification Number: 61-1984059
Phone: +1 323-443-2416

Miami Business Valuation LLC
Employer Identification Number: 38-4165101
Phone: +1 305-203-4691

Nielsen Företagsbesiktning AB
Org- & VAT-nr: SE55559195164401
Phone: +46 763043437

Nielsen Företagsvärdering AB
Org- & VAT-nr: SE559239789601
Phone: +46 763043437

Nielsen Valuation Oslo AS
(Not yet registered)
Phone: +47 41 39 21 14


Direct cell phone number to Christoffer Nielsen is 737 232 0838 (Austin TX)

Business valuation is the process of determining the most likely value of the business, in a transaction, where both parties are equally motivated to transact. A qualified valuation of a business should be according to the concept of intrinsic value and include an unbiased normalization of the financial statements. The final calculation of a business appraisal is fairly simple and quick, which is typically what you only get, when ordering an online valuation, without an on-site visit. The process of normalizing the financial statements along with weighing in the different valuation methods against each other, is what requires the most amount of time and competence, by the business valuator. The normalization of the financial statements is typically what affects the valuation the most. A company valuation should only be considered as reliable when it is properly independent and unbiased.

The most common methods for valuing a company are; the market approach, the income approach and the asset approach. They all have their strengths and weaknesses, and their own subcategories. No valuation method is complete enough, to solely be used to value a company.

The market approach doesn’t properly weigh in the profitability or assets of the company, which arguably are the most central aspects when valuing a business. Therefore, most valuations according to the market approach, are not of intrinsic value.

The income approach doesn’t take the assets that the company owns, into account. Therefore, companies with lots of assets get deceptive valuations.

The asset approach doesn’t take the profitability into account. Therefore, profitable businesses get deceptive valuations.

Want to go with a cheaper option or even do the valuation yourself?
Nothing is stopping you, but...

You may lose the lawsuit, due to the valuation failing to be waterproof.

You may never settle the conflict, hurting the relationship with your counterpart.

You may get deceived while entering or exiting your partnership.

Tell us how we can help you

We work with the same valuation methodology as the big4, yet we charge half the price, and provide better personal service. If you have a small store/restaurant/salon, or a business that does not yet have revenue, we instead recommend using a business broker for the valuation.

Christoffer Nielsen meets all clients in Texas personally. Cell # 737 232 0838